LexRides

[mcrib]

Martha Stewart Introduces New Line of Bikes
NEW YORK, April 1, 2008 / For Immediate Release / -- Martha Stewart Bicycles today announced a partnership with the Huffy Corporation to release a line of urban fixed gear bicycles under the brand name "Mixed". The venture will consist of three distinct models targeted at different segments of the cycling population. In announcing the venture Ms. Stewart commented, "Martha Stewart products have always been about simplicity and function. Fixed gear bicycles fit right into this philosophy and they are very popular right now. It was time for us to put our own spin on this exciting trend."

The Huffy Corporation has been manufacturing bicycles for over 100 years and has previously sponsored cycling legend Greg Lemond as well as having winning bicycles at two Olympic games.

The "Sweet Mary Jane" model will be targeted at suburban soccer moms who are looking for a bicycle that can do duty riding in the cul-de-sac with the kids as easily as it can be used to visit the local farmers market to pick up organic produce. Accessories included with all models will be a basket made from fair traded bamboo and a Starbucks coffee mug holder for the handlebars. Colors available will be "Herb Green" and "Pretty in Pink".

The "Track Azz" model is an urban fixed gear bike that will be just as home at the velodrome as it will be parked outside a NYC music venue. Highlights include Aerospoke wheels, NJS replica parts, narrow width riser bars and a mini U-lock with theft warranty.

For the most elite cyclists the titanium framed "Wall Street" model will set the standard for complete fixed gear bicycles. The wheel set will be custom made for the "Mixed" line and consist of titanium rims, spokes, hubs and track cog. Other highlights include titanium track drop handle bars and ostrich leather saddle. There will be a limit number of bicycles produced and each will be individually numbered.

All bicycles will be available exclusively through independent bicycle dealers to insure customers get proper fit and maintenance for their bicycles.

In addition to the bicycles "Mixed" will introduce a clothing line with pedal pushers for the ladies, gowk hunter knickers for the men and a messenger bag in a variety of sizes
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Albert Einstein trembled when he found out time was water. Seeping through the rafters to put out this burning world.

[brokebike]

your April Fool's timing if impeccable, Drew.

[jkizzle]

wow, the track azz seems like a cool idea. cant wait to get my hands on one and one of her messenger bags.

i like the custom fit idea too. just like the bikes "handcrafted by italian bike mechanics" you can buy at walmart. i wonder if the bags will be available with her normal selection available at kmart for economical and fair everyday prices?





/sarcasm.