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Get the word out.

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Joined: 22 Oct 2007
Posts: 657
Location: Sexy Lexi on the Southside

PostPosted: Mon Feb 27, 2012 4:03 pm    Post subject: Get the word out. Reply with quote

I was working on a comm plan the other day for something at work and it got me to thinking about the various friendly outlets we have to help promote the different things we do and have done throughout the years. I thought I might post it here. It is not all inclusive and did not even try to list friendly businesses to hang posters, etc. These are just some of the pipelines we have that we can use to blitz stuff out.

Been thinking a lot of ways we can get more folks back involved in Lexrides/polo stuff in Lexington. Maybe it has peaked and should just move on but I think there are lots of folks out there who still really like the stuff that we have pulled off in the past, just gotta find new people to come out.

Feel free to add any other ideas that are out there.

I know it kind of goes against the whole idea to only post it here on lexrides since we are underused anymore but I thought it was a good starting point.

Social Media: Here are some contacts on Facebook and Twitter that are sympathetic to the cause and good networks to help promote events.
- All Bike Shops: see below
- Lexrides
- Lex Bike Polo
- Bluegrass Cycling Club
- Broke Spoke
- Bluegrass Triathlon Club
- "Cycling"
- Rails to Trails
- Folk Bike Recylery
- Bike Lexington
- Bluegrass Bike Partner
- Bullhorn
- West Sixth Brewery
- Cricket Press
- The Bread Box
- Third St. Stuff/Coffee
- Downtown Lexington Corporation
- Smiley Pete

Bike Shops: Good place for prizes, posters, and to use their social networking and email lists.

- Pedal Power
- Schellers (Woodland and Harrodsburg Rd.)
- Lexington Bicycle Center
- Pedal The Planet
- Bike Green Lexington
- Wildcat Wheels
- Broke Spoke
- Swim Bike Run of KY
- Folk Bike Recyclery (Frankfort)

- Obviously as many places you can hang posters as possible... especially in bars, music spaces, coffee shops, downtown and campus area.

Radio (free)
- WRFL PSA placement

TV: Usually they are excited to promote events at noon and have you on the program.
- WKYT is sympathetic to bikes. Sam Dick owns Swim Bike Run

Print: sometimes they can offer ad space that vacant right before print.
North of Center
Smiley Pete (Southsider, Chevychaser)
Bluegrass Cycling Club Newsletter

- Tom Eblen
- Beverly Fortune

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Joined: 21 Oct 2007
Posts: 2434
Location: local

PostPosted: Mon Feb 27, 2012 9:29 pm    Post subject: Reply with quote

I agree. I think Facebook has definitely made us all lazy. We forget about all the ways we used to pound the pavement and do all the legwork to get people to attend all the bike events we put on. It really does make a difference.
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